Gentle cleansing enhances curl, combats frizz and boosts shine on curly or wavy hair.
- Part of Aveda's 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%*.
- Wheat protein and organic aloe blend expands when hair is wet and retracts when dry to enhance curl or wave.
- Aveda Be Curly Shampoo has a refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences.
*Use of the 4-step Be CurlyTM System vs. untreated hair.
Organic, Sustainable, Non-Toxic, Paraben Free, No Mineral Oil.
Aveda is a PETA certified cruelty-free brand; they do not test any of their products on animals.
Massage Aveda Be Curly Shampoo into wet hair and scalp. Rinse. For best results, follow with Aveda Be Curly Conditioner, style with Aveda Curl Enhancer, finish with Aveda Curl Control.