Discover L'Oréal Paris Elvive Colour Protect Shampoo with new formula, now even more concentrated in Nourishing Actives bathes the hair and transforms its surface. Hair feels voluptuous to the touch. Enriched with UVA + UVB Filters the formula helps protect hair from external aggressions and leaves colour shimmering.
This shampoo offers lasting colour protection, proven results:
+80% colour radiance protection**
Just coloured intensity for up to 7 weeks***
**Instrumental test after application of shampoo + masque vs. classic shampoo
***Instrumental test after application of shampoo + conditioner
Work through the lengths of your hair, right to the tips, and then rinse. Follow with Colour Protect Conditioner, or for even more care and protection, try Colour Protect Masque.