Our Story

SHOKH started by selling luxury products through Facebook and since then, we have grown to supply customers worldwide with an exclusive selection of internationally sourced brands.

We curate the finest products from around the world that complement our customers without affronting the traditional culture. Working directly with Principal Brands, we are able to provide better value and quality with every purchase. Refined luxury, exceptional experiences and enthralling elegance is what SHOKH has always embodied.

We exist to support you in a way that allows you to express yourself freely without prejudice or discrimination. We hope to broaden people’s perspectives to create a more openminded community that respects traditions whilst simultaneously exploring new cultures.